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The Wiki Man

There are things we don’t mind paying for – and things we do

Take parking in central London. I wouldn’t do it more than once or twice a year

2 January 2016

9:00 AM

2 January 2016

9:00 AM

Here’s a challenge for film buffs: can anyone remember, from the entire canon of cinema and television, a single scene set in an underground car park in which something unpleasant or nefarious did not occur? Yet I still rather like them. By far the best car park in London is the one found underneath Bloomsbury Square, which is in the shape of a double-helix.

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Rory Sutherland is vice-chairman of Ogilvy Group UK.

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