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Features

Online feedback frenzy is killing the art of complaint

It used to be fun telling companies what you thought of them before they insisted on it all the time

26 March 2016

9:00 AM

26 March 2016

9:00 AM

I used to enjoy ‘giving feedback’ in the glory years when nobody wanted it. Now, upon completing a routine transaction, the customer is bombarded with breathless demands for response. The neurotic corporate catchphrase is ‘How was it for you?’

The world is now in feedback frenzy. Companies endlessly prod us for our views so they can brandish positive statistics at each other — or sack somebody.

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