<iframe src="//www.googletagmanager.com/ns.html?id=GTM-K3L4M3" height="0" width="0" style="display:none;visibility:hidden">

Features

The most annoying word in advertising

Right now, it’s ‘my’

5 March 2016

9:00 AM

5 March 2016

9:00 AM

It used to be ‘Your M&S’. That was presumptuous enough. Now, when you drive past Earls Court exhibition hall, pathetically covered in plastic sheeting while being demolished to make way for a high–quality, mixed-tenure residential neighbourhood, the hoarding tells you you’re going past ‘My Earls Court’. You can read all about it on myearlscourt.

Already a subscriber? Log in

Subscribe for just $2 a week

Try a month of The Spectator Australia absolutely free and without commitment. Not only that but – if you choose to continue – you’ll pay just $2 a week for your first year.

  • Unlimited access to spectator.com.au and app
  • The weekly edition on the Spectator Australia app
  • Spectator podcasts and newsletters
  • Full access to spectator.co.uk
Or

Unlock this article

REGISTER

Ysenda Maxtone Graham is the author of The Real Mrs Miniver and Mr Tibbits’s Catholic School.

You might disagree with half of it, but you’ll enjoy reading all of it. Try your first month for free, then just $2 a week for the remainder of your first year.


Comments

Don't miss out

Join the conversation with other Spectator Australia readers. Subscribe to leave a comment.

Already a subscriber? Log in

Close