Back in 1997 the New Yorker published a piece lampooning the proliferation of ‘Notes on the Type’ — those oleaginous mini-essays informing us that ‘this book was set in Backslap Grotesque Italic Semi-Detached, a variant of Bangalore Torpedo Moribund adapted in 1867 from a matrice by the Danish chiseller Espy Sans, a character if ever there was one’.