The death throes of the Fairfax mastheads make for gruesome viewing, yet are strangely captivating. One never knows what will happen next.

Take this afternoon. The main Fairfax websites reached a new journalistic low. As part of their never-ending clickbait frenzy, they grabbed a handful of words from a speech delivered that lunchtime, a dismissal of bien-pensant orthodoxy, and ran them in a headline as if they were harsh dismissal of the speaker in a bid to drive hits with some controversy.