When a new TV channel calls its flagship food show Fuck, That’s Delicious, we might surmise that the Reithian ideals are not foremost in its corporate philosophy.

You probably haven’t heard of Viceland. You certainly haven’t watched it. It seeped on to the airwaves with little fanfare and few viewers. Viceland is the new 24-hour TV channel of Vice Media, the Canadian-American outfit that describes itself as the ‘world’s preeminent youth media company and content creation studio’.