Of all the names Mark Latham was called last week, the one which could most seriously affect his future employment prospects is the one Bill Shorten gave him, and the one the Australian reprised in a headline the next day; ‘Latham axed for “bully” remarks’. They could as easily have used the adjectives ‘offensive’ or ‘outrageous’, but they went for ‘bully’ because they’ve got their finger on the pulse, those News Corp subs.