Gordon Brown has pitched his memoirs as the honest confessions of a decent man. He failed to win the one general election he fought, he asserts, due to a personality that was unsuited to an age of Twitter and emotional displays. His is the Walter Mondale response to failure — the former US vice president said of his defeat in the 1984 presidential election: ‘I think you know I’ve never really warmed up to television, and in fairness to television, it’s never really warmed up to me.