Did some new truth in advertising law come into force on December 1? Has the Press Council issued a new ruling about how copy is badged?

I’m scratching my head because I don’t recall anything. But something must have happened. Either that — or she’s beginning to grate with readers and Fairfax though they should fess up.

What am I talking about, you ask? I’m talking about Clementine Ford. The great Clementine Ford mystery has been solved.

Many more sensitive souls have long been distressed that Fairfax runs her columns and she’s allowed to appear on the ABC. They’ve considered it to be a twenty-first century equivalent of that early Victorian habit of visiting madhouses to watch the lunatics gambol, froth, stare blankly from their straightjackets and rage for a good day’s entertainment. Cruel.

This weekend, though, her publishers came clean. They’ve admitted what Clem’s columns are:

Isn’t she amazing how she stays in character?

Illustration: Twitter.

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