<iframe src="//www.googletagmanager.com/ns.html?id=GTM-K3L4M3" height="0" width="0" style="display:none;visibility:hidden">

The Wiki Man

Reducing activities to their core misses the point

17 February 2018

9:00 AM

17 February 2018

9:00 AM

There may be a very simple evolutionary reason why water does not really taste of anything, as I learned from the psychophysicist Mark Changizi. Pure water has no taste because our taste buds have been calibrated, very sensibly, not to notice it.

For a few million years, the most important contribution taste buds made to survival were to detect things in water that weren’t water: the very things, in short, which might indicate that the water wasn’t safe to drink.

Already a subscriber? Log in

Black Friday sale

Subscribe today and get 10 weeks of The Spectator Australia for just $1

  • Unlimited access to spectator.com.au and app
  • The weekly edition on the Spectator Australia app
  • Spectator podcasts and newsletters
  • Full access to spectator.co.uk
Or

Unlock this article

REGISTER

You might disagree with half of it, but you’ll enjoy reading all of it. Try your first month for free, then just $2 a week for the remainder of your first year.


Comments

Black Friday sale

Subscribe today and get 10 weeks of The Spectator Australia for just $1

Already a subscriber? Log in

Close