It’s only February, and already the wheels of the online confected outrage cycle are well and truly turning. In an interview with Freakonomics Radio at the end of January, food giant PepsiCo CEO Indra Nooyi committed the cardinal sin of suggesting women and men are, in fact, different. According to Nooyi, PepsiCo’s market research indicated while women enjoy Doritos, they do not like the crunchy, dusty-fingered logistical inconvenience of eating them in public.