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Big data is watching you – and it wants your vote

24 March 2018

9:00 AM

24 March 2018

9:00 AM

From the outside it all looked haphazard and frenzied. A campaign that was skidding from scandal to crisis on its way to total defeat. That’s not how it felt inside the ‘Project Alamo’ offices in San Antonio, Texas where Trump’s digital division — led by Brad Parscale, who’d worked previously with Trump’s estate division setting up websites — was running one of the most sophisticated data-led election campaigns ever.

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