The Cambridge Analytica story is full of hot air. Everybody delights in talking about how scary Facebook is, and lots of people believe the Donald Trump and Brexit campaigns somehow hoodwinked whole electorates — because, well, how else could they have won? We hear about creepy and sophisticated–sounding techniques such as ‘micro-targeting’ and ‘psychographics’.
Already a subscriber? Log in
Black Friday sale
Subscribe today and get 10 weeks of The Spectator Australia for just $1
- Unlimited access to spectator.com.au and app
- The weekly edition on the Spectator Australia app
- Spectator podcasts and newsletters
- Full access to spectator.co.uk
Or
Unlock this article
You might disagree with half of it, but you’ll enjoy reading all of it. Try your first month for free, then just $2 a week for the remainder of your first year.
Comments
Black Friday sale
Subscribe today and get 10 weeks of The Spectator Australia for just $1
SUBSCRIBEAlready a subscriber? Log in