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Features

Twenty20 is making cricket great again

2 June 2018

9:00 AM

2 June 2018

9:00 AM

Blame it on a marketing survey. In 2001, the England and Wales Cricket Board commissioned the biggest piece of market research in the game’s history. They were told cricket was ‘socially inaccessible’, and that there existed a vast swath of ‘cricket tolerators’ — those who didn’t hate the game yet didn’t attend matches.

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