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Festivals

Comedy is entirely unsuited to the ‘Edinburgh hour’

4 August 2018

9:00 AM

4 August 2018

9:00 AM

Edinburgh. Why do comics do it? We invariably lose money. Even if you don’t pay for your venue, the cost of accommodation is astronomical — I’ve met Edinburgh natives who pay their annual mortgage with the rent for August. You could conceptualise it as a loss-leader; but there are 1,333 comedy shows this year, and a loss-leader that can’t lead to anything is just a loss.

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