The Victorian government has staged its latest attempt at imposing a gender-neutral newspeak on the public service. After subjecting public servants to controversial speech controls through its ‘Inclusive Language Guide’, the Andrews government has shifted the ratchet another notch with a new attempt at imposing this new ideology. The Department of Health and Human Services Pride Network have launched a campaign called ‘They Day’, which encourages public servants to ‘reflect on their gender-identity’ and to use their colleagues ‘preferred gender pronouns’.