In 1923, a Frenchman, Emile Coué, persuaded millions of Americans to finger a piece of string with exactly 20 knots. It was an exercise in auto-suggestion. At each knot of this secular rosary, the user intoned: ‘Every day, in every way, I am getting better and better.’ Sylvia Plath’s letters — until they implode on p.790
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As the US decides, so can you
Subscribe today and get a $50 Amazon gift card if you correctly predict the next US president.
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