There was once a belief that for TV and radio commercials, a Scottish voice was more ‘trustworthy’. This was particularly the case for financial services ads. It was, however, a belief entirely without foundation. ‘We made it up,’ a banking executive once told me. ‘We’d moved our call centres up to Scotland, so we decided to use Scottish voices on our adverts.
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As the US decides, so can you
Subscribe today and get a $50 Amazon gift card if you correctly predict the next US president.
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