The Tories have a debate on their hands about what direction they should go in. Do they return to the politics of the Cameron coalition? This delivered majority government, won over a greater percentage of AB (better off) voters, won more university towns, more professionals but fewer rural areas. Or should the Tories double down and become the Brexit party, moving towards what Nick Timothy says is the “National” party, with a rural, less affluent base led by someone like Boris Johnson?

The choice is far from straightforward and there are five big considerations for the party to take into account...