The Guardian has an advertisement today from Sainsbury’s. Nothing wrong with that; respectable paper, respectable retailer. It’s the nature of the ad that’s interesting: a big bubble saying Save 10p per litre of fuel, surmounted by a picture of a petrol pump nozzle. You can see were the problem lies, can’t you?

This is the paper that’s sympathetic to Extinction Rebellion, to Greta Thunberg, to the anti-fossil fuel activists who campaign against the British Museum accepting funding from BP, now giving space to a company flogging petroleum cheap, thereby stimulating consumption.