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Flat White

More evidence plain packaging has failed (unless you’re out to hurt the poor)

28 June 2019

5:00 AM

28 June 2019

5:00 AM

Recent studies are sending the premise of plain packaging up in smoke. Plain packaging does not actually reduce cigarette consumption. In fact, evidence shows that the World Health Organization’s Framework Convention on Tobacco Control has actually increased smoking in low and middle-income countries.

Because plain packaging erases branding, it destroys any incentive for businesses to market their products based on quality.

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