From ‘Keeping fat’ by Geoffrey Wheatcroft, 7 October 1978: The running craze is a symptom of our deplorable age, in particular of our obsession with health, slimness, fitness and, above all, longevity. Jogging is not only undignified but absurd. It is a confession that people feel that they lead displeasingly unhealthy lives, but are not prepared to do anything preventative, rather than remedial, about it.