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Mind your language

Why are artlessly ambiguous headlines called ‘crash blossoms’?

2 November 2019

9:00 AM

2 November 2019

9:00 AM

‘Hospitals named after sandwiches kill five,’ ran a headline in the Times in June. When it was tweeted by the journalist Adam Macqueen, people pointed out that there really is a Mayo Clinic (in Minnesota), though egg or tuna is not specified, and there had been a BLT group of hospitals (Barts and the London Trust).

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