Boris Johnson’s victory speech in Downing Street was aimed at the voters unsure about his government, whether they be the voters who backed his party for the first time, or Remainers who didn’t vote Tory. In an acknowledgement of how difficult it will have been for many traditionally Labour voters to turn away from their party, he said:

‘To all those who voted for us, for the first time, all those whose pencils may have wavered over the ballot and who heard the voices of their parents and grandparents whispering anxiously in their ears, I say thank you for the trust...