At the end of each year, we digital marketers morph into futurists that predict what the next twelve months look like. And search marketers are no different. I thought I’d catch-up with some of the country’s best-known (and passionate) search marketeers to get their view of what the 2020s will hold for Google Ads and its customers.
I met with Miki Clarke from Allianz, Phil O’Connor from Koala, Daniel Benton from Neo Ogilvy, Andrew Burger from Switched On Media, and Preet Singh from Indago Digital for a couple of cheeky ales and to chew on the search-marketing fat.
Among things that were discussed...
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