<iframe src="//www.googletagmanager.com/ns.html?id=GTM-K3L4M3" height="0" width="0" style="display:none;visibility:hidden">

Simon Collins

Simon Collins

18 January 2020

9:00 AM

18 January 2020

9:00 AM

‘Dr Martin Luther King didn’t say “I have a nightmare,”’ is the opening line of a letter the IPA recently sent out to its membership, illustrating the principle that if you want to bring about change, it is better to frame your message with optimism than pessimism. The adman in me would tend to concur with such a generalisation – at least in its application to political campaigning.

Already a subscriber? Log in

Subscribe for just $2 a week

Try a month of The Spectator Australia absolutely free and without commitment. Not only that but – if you choose to continue – you’ll pay just $2 a week for your first year.

  • Unlimited access to spectator.com.au and app
  • The weekly edition on the Spectator Australia app
  • Spectator podcasts and newsletters
  • Full access to spectator.co.uk
Or

Unlock this article

REGISTER

You might disagree with half of it, but you’ll enjoy reading all of it. Try your first month for free, then just $2 a week for the remainder of your first year.


Comments

Don't miss out

Join the conversation with other Spectator Australia readers. Subscribe to leave a comment.

Already a subscriber? Log in

Close