Ugly Butterfly is a zero-waste restaurant and champagne bar on the King’s Road, Chelsea. The ‘champagne bar’ addition is so awful as to be pantomime villainous — I think of zero-waste diamonds and zero-waste wars — but perhaps they need this kind of duplicity to seduce the punters, who move so slowly towards wisdom? ‘Zero-waste’ isn’t an advertising catchphrase designed for Chelsea and its constituent tractors and immaculate blondes, unless they are very drunk.