Most Australians will have the same reaction to the offer of a free lunch... “What’s the catch?” But when it comes to ‘the internet’, even after all this time there’s still work to be done in reminding consumers of the inherent quid pro quo, that diverse and independent journalism and the creation of quality home-grown Australian content is only made possible by advertising.   

While subscription-based content is growing, it still only makes up only a fraction of total screen time; the ad funded internet continues to dominate and will do for some years to come.  

The rise of digital advertising has changed the face of marketing with businesses able to reach potential customers in...