One of the mantras for interpreting the nature of Donald Trump has always been to take him ‘seriously, but not literally’. When this maxim was first introduced in September 2016, the advice was clearly useful. Journalists and pundits were in a constant state of outrage over his every utterance. The daily deluge of Trump jokes, wisecracks, obviously figurative exaggerations, and ALL CAPS tweets were incessantly ‘fact-checked’ in the most tedious fashion by members of the media who hated Trump.