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The Wiki Man

My Japanese toilet has made me a lockdown hero

11 April 2020

9:00 AM

11 April 2020

9:00 AM

Compared with every other household chore, progress in bum-wiping has been glacially slow. It’s only in living memory that schools and institutions stopped using something called Izal, a box of medicated toilet wipes similar in texture to greaseproof paper, and thus spectacularly ill-suited to its purpose. It was characteristic of the Britain of my childhood, where things were made gratuitously unpleasant on purpose, since to do anything nice was seen as effeminate.

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Rory Sutherland is vice-chairman of Ogilvy UK.

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