Next time there is a highly deserved round of public applause for NHS workers, do add one additional clap for the tele-communications industry for — so far — keeping the show on the road. High-speed broadband, for those lucky enough to have it, has made self-isolation more tolerable, and may have significantly reduced the impact of the disease in Britain.
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Rory Sutherland is vice-chairman of Ogilvy UK.
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