The 2007 federal election was held in the early days of social media. Many a time when John Howard visited a shopping centre or other public place in support of local candidates, he would walk to a voter, hold out his hand and introduce himself, followed by a throng of cameras and whoever the local aspirant was.
The following dialogue inevitably happened:
“Can I get a photo, prime minister?”
“Sure”.
Howard knew that the voter would forward the photo on to friends, colleagues and family.
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