One of the few benefits to emerge from this pandemic is that the world’s population has been given a crash course in complexity. If nothing else, many people may have learned why it makes sense to plot infection rates on a logarithmic scale, and a few may even have learned to use the word ‘exponentially’ in its true sense, rather than as a synonym for ‘a lot’.
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Rory Sutherland is vice-chairman of Ogilvy UK.
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