When Dr Priyamvada Gopal, a University of Cambridge academic, tweeted ‘White lives don’t matter’ and ‘Abolish whiteness’ in response to a banner reading ‘White lives matter Burnley’ being flown over a Premier League match, it certainly provoked a response. Dr Gopal was quickly inundated with horrific personal and racial abuse, but she stuck to her position, arguing that she was appropriately addressing systemic racial inequality.