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World

Boohoo, BLM and the price of virtue signalling

9 July 2020

1:25 AM

9 July 2020

1:25 AM

If companies were judged on what they said rather than what they did, business would be booming for Boohoo. In the wake of the killing of George Floyd, the fashion firm was saying all the right things about what it would do to make the world a better place. ‘We are louder together.

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