A week ago on this page, courtesy of The Spectator Australia Neil Brown Centre for Shamelessly Cynical and Opportunistic Corporate Advice, we pinned down the motivation for the new phenomenon of corporate wokeness. It’s self-interest. There is no better way for a big company ripping off its workers and customers to pacify today’s left-wing activists than to throw them a few virtue-signalling trinkets.
Already a subscriber? Log in
Subscribe for just $2 a week
Try a month of The Spectator Australia absolutely free and without commitment. Not only that but – if you choose to continue – you’ll pay just $2 a week for your first year.
- Unlimited access to spectator.com.au and app
- The weekly edition on the Spectator Australia app
- Spectator podcasts and newsletters
- Full access to spectator.co.uk
Or
Unlock this article
You might disagree with half of it, but you’ll enjoy reading all of it. Try your first month for free, then just $2 a week for the remainder of your first year.
Comments
Don't miss out
Join the conversation with other Spectator Australia readers. Subscribe to leave a comment.
SUBSCRIBEAlready a subscriber? Log in