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World

The polling revolution

8 July 2020

1:19 AM

8 July 2020

1:19 AM

It’s a difficult time to be a pollster. For roughly 40 years, phone surveys have been the go-to polling method. Now, the internet is marking its territory.

Just six percent of Americans answered phone surveys in 2018, continuing a steady decline in the new millennium that experts attribute to increasing instances of spam calls.

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