The way to beat Boris Johnson is to offer a stark contrast to his political persona. At all points radiate seriousness, professionalism and competence and in times such as these the electorate will soon tire of his joshing and clown-like antics and flock to your banner instead.
That’s the theory anyway and it seems to be working fine for Nicola Sturgeon, as evidenced by the SNP’s stratospheric poll ratings.
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