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Columns

The dark side of ‘cute’ culture

12 September 2020

9:00 AM

12 September 2020

9:00 AM

I have become allergic to ‘cute’, bad-tempered biddy that I am. Cuteness and the requirement to be cute have spread like pondweed across children’s TV and out into the adult internet. Cute culture is a way of worshipping youth — cute characters by definition have babyish features: big heads and eyes, fat cheeks and clumsy bodies — and one of the many reasons I’m hostile is that I’m pretty sure youth-worship is exactly the opposite of what youth needs.

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