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World

The collapse of the Cambridge Analytica conspiracy theory

9 October 2020

4:50 AM

9 October 2020

4:50 AM

So there you have it. Cambridge Analytica was ‘not involved’ in the 2016 EU referendum. The digital marketing firm that Remainers love to hate did not swing the British electorate towards Leave, as we were constantly told. In the words of the Guardian, no doubt uttered through gritted teeth, Cambridge Analytica did not ‘directly misuse data to influence the Brexit referendum’.

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