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World

Nike Japan’s lecturing was bound to backfire

4 December 2020

11:08 PM

4 December 2020

11:08 PM

David Ogilvy once said that ‘a good advertisement is one that sells the product without drawing attention to itself’. If so, the new Nike ad currently running in Japan is about as big a failure as you can get. It has certainly drawn plenty of attention to itself, producing more angry denunciations than sales.

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