David Ogilvy once said that ‘a good advertisement is one that sells the product without drawing attention to itself’. If so, the new Nike ad currently running in Japan is about as big a failure as you can get. It has certainly drawn plenty of attention to itself, producing more angry denunciations than sales.
Already a subscriber? Log in
Subscribe for just $2 a week
Try a month of The Spectator Australia absolutely free and without commitment. Not only that but – if you choose to continue – you’ll pay just $2 a week for your first year.
- Unlimited access to spectator.com.au and app
- The weekly edition on the Spectator Australia app
- Spectator podcasts and newsletters
- Full access to spectator.co.uk
Or
Comments
Don't miss out
Join the conversation with other Spectator Australia readers. Subscribe to leave a comment.
SUBSCRIBEAlready a subscriber? Log in