<iframe src="//www.googletagmanager.com/ns.html?id=GTM-K3L4M3" height="0" width="0" style="display:none;visibility:hidden">

Aussie Life

Aussie Life

20 February 2021

9:00 AM

20 February 2021

9:00 AM

The most powerful ad I created for David Cameron’s 2010 election campaign was a billboard featuring a still from a piece of BBC news footage. Incumbent PM Gordon Brown and Chancellor Alistair Darling had squabbled about something, so to allay suspicions of leadership disunity in the final stages of what had become a very close race, the two men co-hosted a press conference to show voters they were still in lockstep on the big stuff.

Already a subscriber? Log in

Subscribe for just $2 a week

Try a month of The Spectator Australia absolutely free and without commitment. Not only that but – if you choose to continue – you’ll pay just $2 a week for your first year.

  • Unlimited access to spectator.com.au and app
  • The weekly edition on the Spectator Australia app
  • Spectator podcasts and newsletters
  • Full access to spectator.co.uk
Or

Unlock this article

REGISTER

You might disagree with half of it, but you’ll enjoy reading all of it. Try your first month for free, then just $2 a week for the remainder of your first year.


Comments

Don't miss out

Join the conversation with other Spectator Australia readers. Subscribe to leave a comment.

Already a subscriber? Log in

Close