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Flat White

The war on ‘normal’

15 March 2021

7:31 PM

15 March 2021

7:31 PM

The long arm of cancel culture now threatens to reach over the shower screen to police any politically-incorrect thoughts we have as we soap ourselves and lather our locks. 

Mind you, consumer giant Unilever’s decision to ban the use of the word ‘normal’ in describing hair-type on our shampoo bottles, or skin-type on our soap, should come as no surprise.  

Cancel culture has already swept the dairy aisles of our supermarkets eradicating Aussie cheese brand ‘Coon’ and trying to change the labelling of milk to something that avoids the word ‘white’.   

And now the winds of cancel culture have changed direction once again and are set to blast through the shampoo, soaps, and beauty products aisle. 

According to Unilever, ‘normal’ is a harmful...

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