<iframe src="//www.googletagmanager.com/ns.html?id=GTM-K3L4M3" height="0" width="0" style="display:none;visibility:hidden">

Arts feature

The Mozarts of ad music

Richard Bratby meets the hidden men and women composing melodies to make you buy

10 April 2021

9:00 AM

10 April 2021

9:00 AM

It’s Christmas 2020 and Kevin the Carrot is on a mission. Snow swirls, ice glistens and roast turkeys and cold cuts wait on the table, bathed in cosy firelight. The visual symbols of Christmas are all present and correct in the big Aldi seasonal advert, but what pulls them together is the music.

Already a subscriber? Log in

As the US decides, so can you

Subscribe today and get a $50 Amazon gift card if you correctly predict the next US president.

  • Unlimited access to spectator.com.au
  • The weekly edition on the Spectator Australia app
  • Spectator podcasts and newsletters
  • Full access to spectator.co.uk
Or

Unlock this article

REGISTER

John Altman’s memoir Hidden Man will be published by Equinox.

You might disagree with half of it, but you’ll enjoy reading all of it. Try your first month for free, then just $2 a week for the remainder of your first year.


Comments

As the US decides, so can you

Subscribe today and get a $50 Amazon gift card if you correctly predict the next US president.

Already a subscriber? Log in

Close