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Columns

The curious rise of cottagecore

1 May 2021

9:00 AM

1 May 2021

9:00 AM

Cottagecore, not to be confused with cottaging, is an aspirational lifestyle trend. The word is relatively new —although you’ll find it used all over TikTok — but the idea isn’t. If you have ever dreamt of leaving behind the urban sprawl for something more bucolic, or donned a cheesecloth dress and flower crown in the hope that it will make you seem a little folksy, you’ll understand the aesthetic.

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