It’s now a badge of honour to be seen as blatantly promoting women ahead of men. The papers of the past few days have been full of female-friendly budget leaks after claims the economy is some sort of sexist beast. Scotty from Marketing is naturally keen to respond to the carefully manufactured narrative that the government has a “women’s problem.”  

Preparing the groundwork for this week’s gravy train for women to women was a recent report produced by The Grattan Institute, which claimed the Covid crisis had a far more adverse impact on employment of women than men.