Like-a-Virgin Airlines has launched a new advertising campaign to encourage people to travel overseas despite the Covid-19 pandemic.
The “We’ll get you there, though some people may die” adverts will run across TV and online until the company is making a profit, or until everyone in Australia is dead from Coronavirus — whichever comes first.
The catchy new slogan was inspired by Like-a-Virgin Australia CEO Jayne Hardliquor who told a business gathering on Monday that international borders should be opened “even if some people may die”.
Marketing experts agreed the line was genius and immediately went to work creating a campaign that they believed...
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