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World

Boris's cunning has allowed him to share in England's Euro 2020 glory

10 July 2021

3:45 PM

10 July 2021

3:45 PM

You campaign in poetry, you govern in prose. That was the formula of legendary New York governor Mario Cuomo and it served him pretty well over three successive terms in office. But it’s not quite right. Not these days.

What Boris Johnson appears to understand and Keir Starmer does not is that a key factor is whether you know how to campaign in pictures.

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