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Features

How corporations rebrand poverty

How corporations rebrand poverty

21 August 2021

9:00 AM

21 August 2021

9:00 AM

The other week, when I was shopping in Margate, I saw a number of posters from Boots urging support for its campaign against ‘hygiene poverty’. Barely aware of the term, I looked it up online and was soon presented by claims that much of Britain is gripped by a crisis of personal neglect because of penury.

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