Last Sunday on Channel 4, a man called Eric Nicoli proudly remembered ‘the bravest thing I’ve ever done’. In November 1975, Rowntree was poised to launch the Trek chocolate bar. The packaging was ready, along with an advertising campaign featuring, for some reason, potholers. But as the company’s new product manager, Eric couldn’t rid himself of the niggling feeling that Trek was boring.
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As the US decides, so can you
Subscribe today and get a $50 Amazon gift card if you correctly predict the next US president.
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